Ways to promote your business | Guide to marketing your small business in India
This is a guide for Every small business owner who wants to know how to promote small business in India. I am working as a digital marketing consultant and have met many small-scale businesses that want to grow but don’t know where to start. Many small-scale businesses struggle to reach their audience because of a lack of marketing.
In some cases, they even struggle to hire a marketer who can help them out because of the tight marketing budget. so today I am writing a small guide with marketing ideas that you can apply to your business without spending a huge amount on marketing. you can try out these ideas to get more attention.
Ways to Improve marketing strategies for local Businesses with Online Marketing
Table of Contents
- Ways to promote your business | Guide to marketing your small business in India
- Ways to Improve marketing strategies for local Businesses with Online Marketing
1. Customer service (How to promote small business in India)
If you’ve been in business for any amount of time, you know how important customer service is. Customer service can make or break a company. Customer feedback drives brand reputation, which directly impacts your ability to grow through new customers.
Unfortunately, many businesses fail to realize the importance of good customer service until it’s too late. If you’re ready to win back customers and improve your reputation as a company that cares about its customers above all else, keep reading for some helpful suggestions on how you can improve your customer service immediately and see results almost instantly.
Be responsive and empathetic
Everything starts with being responsive and empathetic to your customers. If you don’t respond to their questions and concerns promptly, you’ll instantly lose their trust. If you respond in a way that seems robotic or off-putting, you’ll lose their interest, and they’ll begin to think negatively of your brand.
The best way to be empathetic to your customers is to genuinely care about how they feel. If a customer has a question or concern, respond to them immediately, and do your best to address their concerns.
Don’t respond with a simple “We don’t do that” or “Our product is supposed to work that way.” Instead, respond with “I completely understand how you feel” and “What would make you feel better in this situation?”
Have the plan to win back, unhappy customers
It’s unfortunate, but it’s true: all it takes is one bad experience to turn a loyal customer into an unhappy customer. And it’s even more unfortunate that most businesses aren’t prepared to handle an unhappy customer. However, if you have a plan to win back unhappy customers, you can turn a negative situation into a positive one.
If you receive an unhappy customer complaint, respond immediately and ask them what you can do to make the situation better. If a customer wants a full or partial refund, issue the refund immediately with no questions asked.
If a customer wants to return the product, send them a prepaid shipping label or let them drop the product off at your store. If you can’t rectify the situation immediately, let the customer know when they can expect things to be made right.
Make it easy to contact you
Nobody likes to feel like they’re bothering a business, so they often avoid contacting customer service at all costs. To avoid getting negative feedback or complaints, you’ll want to make it easy for your customers to contact you.
You don’t have to include your phone number on the website if you don’t want to, but you should have a visible way for customers to get in touch with you. You should have an email address that is monitored 24/7 by a real person.
If you can, you should also have a live chat feature on your website. Customers who want to get in touch with you but don’t want to wait on hold can type in a message and a real live person will immediately respond with a smile.
Train your employees to be customer-centric
While you can (and should) put systems and procedures in place to ensure great customer service, the customer experience is ultimately about people. If you want your employees to be truly customer-centric, you need to make it a priority from day one.
When you’re hiring new employees, make customer service a top priority in the interview process. Make sure each new employee understands the importance of putting the customer first. Hold regular customer service training to make sure your entire team stays focused on improving customer service and making customers feel appreciated.
2. Make your presence on Social-Media
I always advice business owners to make their presence on Social media when they ask me how to promote small business in India. Social media continues to become an increasingly important part of an online presence.
According to a report by Statista, the number of social media users has increased from 1 billion in 2010 to 2.13 billion in 2018. In other words, more and more people are using social media as a way to stay in touch with friends and family.
Whether you have your own business or are working for someone else, it’s important to create a presence on social media so that potential customers can find you.
Not every site will be the best for every business. you can simply start by creating a Facebook page. apart from Facebook and Instagram, you can go for Twitter, Pinterest, or LinkedIn. these sites have huge traffic which you can utilize to showcase your business in front of the audience
However, this isn’t as easy as it sounds because each platform is designed for different purposes. For example, one of the primary uses of Instagram is sharing photos or videos with friends or followers from all over the world.
Social media sites like these have different rules when it comes to posting information about yourself or your business. If you want your online presence to be successful and effective, follow these tips for creating a business presence on social media:
Choose the right platform for your business presence
When you are trying to find ways to promote small businesses in India, choosing the right social media site is important. Although it’s a good idea to use several social media sites, it’s important to choose sites that are a good fit for your business. Not every site will be the best for every business.
Instead, you need to assess your business and the products or services that you offer, and then choose the sites that will best help you reach the people who need your products or services. You should choose social media sites that are popular among the people who you want to reach.
Create a branded social media profile
When you create a social media profile for your business, you want to make sure that it’s a branded profile. In other words, your profile should include the name of your business and it should be consistent with your other branding materials.
To create a branded profile, include the name of your business and a logo on the profile page. You can also include information about your business, such as your location, products or services, and website or email address.
You’ll also want to include a “call to action” that encourages your followers to take an action, such as buying your product, signing up for your email list, or visiting your website. By creating a branded social media profile, you’ll help users quickly identify your business.
Establishing a social media presence with video
If your business relies on visuals, then you should consider sharing videos on social media. According to a report by Business Insider, video is one of the most popular types of content on social media.
Most social media sites allow you to post videos, and many even give you the option of posting an unlisted or unshared video that can be accessed only by people who have a link to the video.
By posting videos to your social media pages, you can draw attention to your business, products, or services. You can share videos that are relevant to your business by creating them yourself, hiring someone to make them, or sourcing them from other sources, such as stock video websites.
Use social media to increase brand awareness
When you look at the ways of how to promote small business in India, One of the best ways to increase brand awareness is to participate in social media groups and forums. This can be a great way to interact with your potential customers.
You don’t have to actively sell your product or service in these places; instead, you can focus on helping people who are interested in your product or service or who are looking for answers to their questions.
When you actively participate in discussion groups and forums, you make yourself available to people who have questions about your business. This can help you build a good reputation as well as increase brand awareness.
3. Advertise on Google Ads
When you want to learn how to promote small business in India, you can’t ignore Google ads. Google Ads is the most effective way for small or local businesses to advertise their products and services on a large scale.
Whether you are launching a new product or trying to drive more traffic to your online store, Google Ads can help you find the right customers at the right time so they can take action on your business.
This guide will walk you through everything you need to know about advertising on Google Ads so that you can get the most ROI from your advertising dollar. In this post, we’ll cover everything from creating an account, setting up your ads, and writing effective ad copy.
What is Google Ads?
Google Ads is a paid advertising platform that allows businesses to find new customers by placing ads on Google’s search engine and across the Google Display Network. With Google Ads, businesses can create highly targeted campaigns by targeting specific keywords, locations, demographics, and interests.
You can even use Google Ads to connect with people who are searching for your products and services but haven’t yet purchased from you.
Google Ads allows you to create several different types of ads, including text ads, shopping ads, video ads, and display ads. Google Ads supports image, text, and search ad extensions, allowing advertisers to connect with customers across devices and browsers.
Google Ads is especially useful for small and local businesses because it allows you to place your ads in front of the right customers without having to spend a fortune on a full-scale media campaign.
Create a Google Ads Account
Before you can start creating Google Ads campaigns, you’ll need to sign up for a free Google Ads account. you will start by clicking the “New Campaign” button to create a Google Ads campaign. After you have clicked the “New Campaign” button, you will be prompted to choose the type of campaign you’d like to create.
There are several different types of Google Ads campaigns, including search network campaigns, display network campaigns, shopping campaigns, and remarketing campaigns. Choose your campaign according to your goal.
Find Target Audiences with Google Ads Audience Research
The first step in creating a successful Google Ads campaign is to identify your target audience. Although you may have a general idea of who your ideal customer is, it’s important to be as specific as possible when creating Google Ads campaigns.
If you’re launching a new product or service, your target audience is the people who are most likely to purchase your product. Before you can start creating your ads, you will need to create a list of keywords that your potential customers are likely to search for. There are a few ways to do this, including using the “Search Terms” tab in the “Audience” section of your Google Ads account.
The “Search Terms” tab will allow you to see what keywords your potential customers are searching for so that you can create ads that appear above or beside those search results. You can also use the Google Keyword Planner to enter your product or service name, as well as a few keywords or phrases that are commonly used to search for your products and services.
Write Effective Ad Copy
Once you know who your target audience is and what keywords they are searching for, you can start creating your ad copy. The first step to writing effective ad copy is to understand how Google Ads ads are priced. – Ad Rank: Ad rank is the primary ranking factor in Google Ads and is derived from your ad’s bid price, Quality Score, and the competition level for the keyword you are targeting.
The higher your ad rank, the more likely it is that your ad will appear above the organic search results and beside the paid search results. Your ad rank is calculated using a formula that includes your ad’s expected click-through rate (CTR), your ad’s expected CTR relative to other ads in your industry, your ad’s expected conversion rate, and the expected number of impressions your ad will receive. – Expected Click-Through Rate: The expected click-through rate (CTR) is how often people who see your ad will click on it.
The higher your expected click-through rate, the higher your ad’s ad rank will be. – Expected Conversion Rate: The expected conversion rate is how many people who click on your ad will complete the recommended action. For example, if you are advertising a new skincare product, you would want to set a goal to have people purchase your product.
4. Create a blog and post on it regularly
Blogging is a great way when it comes to how to promote your small business in India. A blog is a great way to get your small business noticed and get some traffic from search engines. However, if you want to get the most out of your blog, it’s important to post often. In the blog post, you can talk about a problem your customers might be facing and offer them the solution.
your blogs should focus on helping your customers and guiding them rather than trying to sell.
5. Create Google my business account
Your customers can discover your small business via Google My Business. In addition, you can get some free traffic from search engines by registering for it. I highly recommend you list your business account today, trust me this is one of the best and easiest ways you can show your business presence in front of your audience. It is one of the best free ways when it comes to how to Promote your small business in India. Customers can easily find and reach out to you with the help of google maps.
6. Create an email list
Creating an email list is another great way to get more customers and reach out to them regularly. However, some important things must be done for this strategy to work well: You must provide value in every email; don’t just send out sales pitches or promote items unrelated to what your small business does.
If possible, try sending out content that relates directly to each customer’s individual needs.
You can use email marketing to send out discount coupons, newsletters, and special offers.
You should also make sure that each email has clear CTAs so that people know how they can get more information about your products or services, or take advantage of any offers or promotions related to the content of the email itself.
Conclusion (how to promote small business in India)
Promoting a small business in India can be tricky, but there are a few strategies that can be deployed. One of the most effective marketing tactics is to use both traditional and digital methods of business promotion. This allows small businesses to get their message out to a larger audience, without having to heavily invest in marketing costs. Additionally, having an online presence is a great way to attract new customers and increase brand recognition. Social media platforms such as Facebook, Instagram, and Twitter are also excellent channels for small businesses to promote their services and products. Finally, participating in local events or offering discounts on products or services may help draw in new customers and drive sales. By utilizing these strategies, small businesses can increase visibility and generate more income.
