How to promote small business in India

How to promote small business in India

This is a guide for Every small business owner who wants to know how to promote small business in India. I am working as a digital marketing consultant and have met many small-scale businesses that want to grow but don’t know where to start. Many small-scale businesses struggle to reach their audience because of a lack of marketing.

In some cases, they even struggle to hire a marketer who can help them out because of finance. so today I am writing a small guide for you business owners who don’t have a huge amount to spend on marketing but at least they can do these things to get more attention from their potential customers.

Table of Contents

How to promote small business in India

1. Customer service (How to promote small business in India)

If you’ve been in business for any amount of time, you know how important customer service is. Customer service can make or break a company. Customer feedback drives brand reputation, which directly impacts your ability to grow through new customers.

Unfortunately, many businesses fail to realize the importance of good customer service until it’s too late. If you’re ready to win back customers and improve your reputation as a company that cares about its customers above all else, keep reading for some helpful suggestions on how you can improve your customer service immediately and see results almost instantly.

Be responsive and empathetic

Everything starts with being responsive and empathetic to your customers. If you don’t respond to their questions and concerns promptly, you’ll instantly lose their trust. If you respond in a way that seems robotic or off-putting, you’ll lose their interest, and they’ll begin to think negatively of your brand.

The best way to be empathetic to your customers is to genuinely care about how they feel. If a customer has a question or concern, respond to them immediately, and do your best to address their concerns.

Don’t respond with a simple “We don’t do that” or “Our product is supposed to work that way.” Instead, respond with “I completely understand how you feel” and “What would make you feel better in this situation?”

Have a plan to win back, unhappy customers

It’s unfortunate, but it’s true: all it takes is one bad experience to turn a loyal customer into an unhappy customer. And it’s even more unfortunate that most businesses aren’t prepared to handle an unhappy customer. However, if you have a plan to win back unhappy customers, you can turn a negative situation into a positive one.

If you receive an unhappy customer complaint, respond immediately and ask them what you can do to make the situation better. If a customer wants a full or partial refund, issue the refund immediately with no questions asked.

If a customer wants to return the product, send them a prepaid shipping label or let them drop the product off at your store. If you can’t rectify the situation immediately, let the customer know when they can expect things to be made right.

Make it easy to contact you

Nobody likes to feel like they’re bothering a business, so they often avoid contacting customer service at all costs. To avoid getting negative feedback or complaints, you’ll want to make it easy for your customers to contact you.

You don’t have to include your phone number on the website if you don’t want to, but you should have a visible way for customers to get in touch with you. You should have an email address that is monitored 24/7 by a real person.

If you can, you should also have a live chat feature on your website. Customers who want to get in touch with you but don’t want to wait on hold can type in a message and a real live person will immediately respond with a smile.

Train your employees to be customer-centric

While you can (and should) put systems and procedures in place to ensure great customer service, the customer experience is ultimately about people. If you want your employees to be truly customer-centric, you need to make it a priority from day one.

When you’re hiring new employees, make customer service a top priority in the interview process. Make sure each new employee understands the importance of putting the customer first. Hold regular customer service training to make sure your entire team stays focused on improving customer service and making customers feel appreciated.

2. Make your presence on Social-Media

I always advice business owners to make their presence on Social media when they ask me how to promote small business in India. Social media continues to become an increasingly important part of an online presence.

According to a report by Statista, the number of social media users has increased from 1 billion in 2010 to 2.13 billion in 2018. In other words, more and more people are using social media as a way to stay in touch with friends and family.

Whether you have your own business or are working for someone else, it’s important to create a presence on social media so that potential customers can find you.

However, this isn’t as easy as it sounds because each platform is designed for different purposes. For example, one of the primary uses of Instagram is sharing photos or videos with friends or followers from all over the world.

Social media sites like these have different rules when it comes to posting information about yourself or your business. If you want your online presence to be successful and effective, follow these tips for creating a business presence on social media:

Choose the right platform for your business presence

When you are trying to find ways on how to promote small business in India, choosing the right social media site is important. Although it’s a good idea to use several social media sites, it’s important to choose sites that are a good fit for your business. Not every site will be the best for every business.

Instead, you need to assess your business and the products or services that you offer, and then choose the sites that will best help you reach the people who need your products or services. You should choose social media sites that are popular among the people who you want to reach.

Create a branded social media profile

When you create a social media profile for your business, you want to make sure that it’s a branded profile. In other words, your profile should include the name of your business and it should be consistent with your other branding materials.

To create a branded profile, include the name of your business and a logo on the profile page. You can also include information about your business, such as your location, products or services, and website or email address.

You’ll also want to include a “call to action” that encourages your followers to take an action, such as buying your product, signing up for your email list, or visiting your website. By creating a branded social media profile, you’ll help users quickly identify your business.

Establishing a social media presence with video

If your business relies on visuals, then you should consider sharing videos on social media. According to a report by Business Insider, video is one of the most popular types of content on social media.

Most social media sites allow you to post videos, and many even give you the option of posting an unlisted or unshared video that can be accessed only by people who have a link to the video.

By posting videos to your social media pages, you can draw attention to your business, products, or services. You can share videos that are relevant to your business by creating them yourself, hiring someone to make them, or sourcing them from other sources, such as stock video websites.

Use social media to increase brand awareness

When you look at the ways of how to promote small business in India, One of the best ways to increase brand awareness is to participate in social media groups and forums. This can be a great way to interact with your potential customers.

You don’t have to actively sell your product or service in these places; instead, you can focus on helping people who are interested in your product or service or who are looking for answers to their questions.

When you actively participate in discussion groups and forums, you make yourself available to people who have questions about your business. This can help you build a good reputation as well as increase brand awareness.

3. Advertise on Google Ads

When you want to learn how to promote small business in India, you can’t ignore Google ads. Google Ads is the most effective way for small or local businesses to advertise their products and services on a large scale.

Whether you are launching a new product or trying to drive more traffic to your online store, Google Ads can help you find the right customers at the right time so they can take action on your business.

This guide will walk you through everything you need to know about advertising on Google Ads so that you can get the most ROI from your advertising dollar. In this post, we’ll cover everything from creating an account, setting up your ads, and writing effective ad copy.

What is Google Ads?

Google Ads is a paid advertising platform that allows businesses to find new customers by placing ads on Google’s search engine and across the Google Display Network. With Google Ads, businesses can create highly targeted campaigns by targeting specific keywords, locations, demographics, and interests.

You can even use Google Ads to connect with people who are searching for your products and services but haven’t yet purchased from you.

Google Ads allows you to create several different types of ads, including text ads, shopping ads, video ads, and display ads. Google Ads supports image, text, and search ad extensions, allowing advertisers to connect with customers across devices and browsers.

Google Ads is especially useful for small and local businesses because it allows you to place your ads in front of the right customers without having to spend a fortune on a full-scale media campaign.

Create a Google Ads Account

Before you can start creating Google Ads campaigns, you’ll need to sign up for a free Google Ads account. you will start by clicking the “New Campaign” button to create a Google Ads campaign. After you have clicked the “New Campaign” button, you will be prompted to choose the type of campaign you’d like to create.

There are several different types of Google Ads campaigns, including search network campaigns, display network campaigns, shopping campaigns, and remarketing campaigns. Choose your campaign according to your goal.

Find Target Audiences with Google Ads Audience Research

The first step in creating a successful Google Ads campaign is to identify your target audience. Although you may have a general idea of who your ideal customer is, it’s important to be as specific as possible when creating Google Ads campaigns.

If you’re launching a new product or service, your target audience is the people who are most likely to purchase your product. Before you can start creating your ads, you will need to create a list of keywords that your potential customers are likely to search for. There are a few ways to do this, including using the “Search Terms” tab in the “Audience” section of your Google Ads account.

The “Search Terms” tab will allow you to see what keywords your potential customers are searching for so that you can create ads that appear above or beside those search results. You can also use the Google Keyword Planner to enter your product or service name, as well as a few keywords or phrases that are commonly used to search for your products and services.

Write Effective Ad Copy

Once you know who your target audience is and what keywords they are searching for, you can start creating your ad copy. The first step to writing effective ad copy is to understand how Google Ads ads are priced. – Ad Rank: Ad rank is the primary ranking factor in Google Ads and is derived from your ad’s bid price, Quality Score, and the competition level for the keyword you are targeting.

The higher your ad rank, the more likely it is that your ad will appear above the organic search results and beside the paid search results. Your ad rank is calculated using a formula that includes your ad’s expected click-through rate (CTR), your ad’s expected CTR relative to other ads in your industry, your ad’s expected conversion rate, and the expected number of impressions your ad will receive. – Expected Click-Through Rate: The expected click-through rate (CTR) is how often people who see your ad will click on it.

The higher your expected click-through rate, the higher your ad’s ad rank will be. – Expected Conversion Rate: The expected conversion rate is how many people who click on your ad will complete the recommended action. For example, if you are advertising a new skincare product, you would want to set a goal to have people purchase your product.

4. Create a blog and post on it regularly

Blogging is a great way when it comes to how to promote your small business in India. A blog is a great way to get your small business noticed and get some traffic from search engines. However, if you want to get the most out of your blog, it’s important to post often. In the blog post, you can talk about a problem your customers might be facing and offer them the solution.

your blogs should focus on helping your customers and guiding them rather than trying to sell.

5. Create Google my business account

Your customers can discover your small business via Google My Business. In addition, you can get some free traffic from search engines by registering for it. I highly recommend you create your business account today, trust me this is one of the best and easiest ways you can show your business presence in front of your audience. It is one of the best free way when it comes to how to Promote your small business in India.

6. Create an email list

Creating an email list is another great way to get more customers and reach out to them regularly. However, some important things must be done for this strategy to work well: You must provide value in every email; don’t just send out sales pitches or promote items unrelated to what your small business does.

If possible, try sending out content that relates directly to each customer’s individual needs.

You should also make sure that each email has clear CTAs so that people know how they can get more information about your products or services, or take advantage of any offers or promotions related to the content of the email itself.

Conclusion (how to promote small business in India)

There are many ways to get customers for your small business. However, these are the most effective and easy ways for you to get more customers for your business. Remember that it is not enough to just have a product or service that people want. You must also be able to reach out to them and let them know about the great things you have.

5 Benefits of Email marketing for small businesses

5 benefits of Email marketing for small businesses
5 benefits of Email marketing for small businesses

I am going to talk about the 5 benefits of Email marketing for small businesses. It is a great way to promote your business. the process is not that hard and in the end, you will get a great response from your customers.

Email marketing is the best way to reach out to your customers and for better results, you should have a proper strategy in place. The benefits of email marketing are numerous and it is the best way to increase your business. In addition, with the help of email marketing, you can build a strong relationship with your customers and can get more sales from them.

It is easy to use and has many advantages. You can target your customers without wasting any time or money. You need not bother about how they will respond or if they will respond at all because email marketing is an automated process where you just need to send an email and it will be sent to all of your customers automatically. It helps you in building a strong relationship with your clients. You need not worry about the number of emails that are being sent out, because there are tools available that help you in keeping track of everything so that you don’t go overboard with the emails that are being sent out. You can

Get more traffic to your website

Email marketing is a great way to get more traffic to your website. If you have a good list of subscribers, you can promote your website easily through email marketing. It is a good way to generate leads for your business. You can also promote some special offers and discounts through email marketing. This will help you in getting more traffic for your business, which will eventually lead to increased sales of your product/services as well as brand awareness of your company’s name.

Increase in sales (5 benefits of Email marketing for small businesses)

One of the best benefits of email marketing for small businesses. If you are using email marketing for promoting some special offers and discount coupons, then this strategy can help you in increasing sales of the product/service on offer by creating a sense of urgency among the customers who are interested in buying them at a discounted price or with special incentives or offers attached with it. any for any small size business to reach out to people and grow its customer base. it is a great way of marketing to stay connected with your existing customers and keep them coming back to you by sending them discount coupons or by introducing them to new products or services.

Gain customer satisfaction

When we talk about the benefits of email marketing for small businesses you can use email marketing as a tool for customer retention, then this strategy can help you in gaining customer satisfaction by keeping them informed about the latest happenings in your business. This is a good way to keep your customers updated about what is happening in your business at every level. You can send them emails and newsletters informing them about new products, services or offers. You can also send out thank you messages to those customers whom you have served well or who have placed repeat orders with your company.

Get better ROI

If you are using email marketing as a tool for increasing your return on investment (ROI), then this strategy can help you in achieving higher ROI by keeping track of your sales and leads. You can also make use of email marketing campaigns to develop new as well as existing business prospects. This strategy will help you in communicating with your business prospects in a direct, personal and timely manner.

Build brand awareness

If you are using email marketing as a tool for building brand awareness, then this strategy can help you in building brand awareness among your target audience by promoting the features and benefits of your product/service through emails and newsletters.

These are the 5 benefits of email marketing for small businesses, but you can leverage more out of your email marketing campaign.

How Facebook marketing can help your business

How Facebook marketing can help your business

Facebook is one of the most popular marketing platforms as it has over 2 billion active users worldwide. Many small businesses who know the potential of Facebook marketing stay active in their Facebook marketing strategies and have seen tremendous results with that. there are many reasons you should start your marketing campaign on Facebook.

1. You can target your audience

Facebook is one of the most powerful platforms as it allows you to reach out to your target audience with ease. You are able to create a highly customized ad that will appeal to your target market and they will easily relate to it.

2. You can choose the right time

Facebook ads are great as you can choose the right time for your ad. You can schedule your ad for a particular date and time so that you can reach out at the right moment of the day when people are more likely to respond or buy from you.

3. Facebook ads allow you to get more leads

Facebook ads allow you to collect leads from potential customers who may not have known about your product or service earlier, this way they will be able to consider buying from you in future too once they know about it through your ad campaign on Facebook.

4. You can measure results

Facebook ads also allow you track results and see how many people have clicked on your ad and how many have purchased from you. This way you can judge the success of your campaign and if you are able to get the expected results, then you can make changes to your strategy.

5. You can create more ads

With Facebook ads it is possible for you to create multiple ads for a single product or service. This will allow you to reach out to people in different ways and try out different strategies that will appeal to your target market in order to get a response from them.

6. You can advertise internationally

Facebook is used by millions of people across the world and so with Facebook ads, it is possible for you to reach out internationally. If there are customers who live abroad, then with Facebook ads it is possible for them also to buy from you which will help grow your business with ease.

7. You can target people by demographics

With Facebook ads, you can also target specific people based on their demographics. This will help you reach out to the right audience and get the response that you have been looking for.

8. You can target people by location

Facebook ads also allow you to advertise to a specific region or location so that you are able to reach out to your customers in an easier way. This will help you build your business with ease and it will also help in saving money as well since advertising on Facebook is quite affordable.

9. You can target people by interests and behaviours

With Facebook ads, it is possible for you to use targeting options such as the interests and behaviours of your customers in order to market your products and services effectively and easily. You can create a campaign that will show up when someone is looking for something similar or related to your product or service which will make it much easier for them to find what they are looking for from you and then buy it.

10. You can target people based on devices

If you are looking to target people based on the device they are using, Facebook ads will allow you to do so easily. You can target those who use desktop computers, tablets and mobile phones in order to get the best results for your ad campaign. With these tips, you should be able to create a successful Facebook ad campaign of your own and get the response that you have been looking for from your customers which will help you boost your business with ease in no time at all.

Local SEO What It Is And Why Your Business Needs It?

Local SEO what it is and why your business needs it

Local SEO what it is and why your business needs it

Local SEO is the art of optimization of local search results so that your business gets a higher ranking and increase the visibility of your business in local search result. When a user searches for a product or service in a particular location, city or nearby.

 The results that appear in local search results typically answer a “near me” intended question, meaning that a searcher is searching for something “in [CITY]”—or the search engine has understood that there were geographic constraints to the search. local SEO can help businesses in improving their visibility in search engines and can drive more traffic to their website or store and get them more leads. 

Local SEO: What It Is And Why Your Business Needs It

The concept of “local SEO” has been around for quite a few years. However, local search optimization (or SEO) has only recently received mainstream media attention and has been included as a part of an SMO plan for businesses.

Many businesses are still using traditional SEO methods such as link building and article marketing, and, as a result, they are not seeing the same levels of search visibility that other business owners have. Local SEO is a new addition to a business owner’s SMO plan and it encompasses the area of digital marketing that focuses on the effectiveness of the digital strategies a business owner already has in place.

Local SEO: What It Is And Why Your Business Needs It

Why does your business need it?

if you own a store that people can visit or you are selling service in both cases if you are not visible to potential buyers then how can you make more sales? we all know how important is to make a profit every month to bear those business expenses and to pay the bills.

suppose the product or service you are selling have 1000 to 10,000 monthly searches, and if you are not visible to those potential buyers then, how much business are you losing? and on another hand, if you are visible to them and they can find you easily how much sales you can make?

The Importance of Local SEO ( Local SEO what it is and why your business needs it )

Although websites can be found in all sorts of locations online, especially on top search results, you still need to drive traffic to your business. That means that the content on your website should resonate with your local customers’ lifestyles and make it easy for them to find you. This includes The design and layout of your website.

The content of your website. Your social media channels. Content that is “near you.” For example, let’s say you run a print company. You can be sure that your website’s navigation and style doesn’t resonate with the kind of print people likely need from your company. People who want your print services probably need an information resource with a local, offline footprint.

Book Free consultation with me for Local SEO

The Benefits of Local SEO ( Local SEO what it is and why your business needs it )

After knowing about Local SEO what it is and why your business needs it now lets talk about its benefits

High local search visibility will result in more consumers walking into a business to check out what it has to offer, which can mean more sales. When consumers find what they are looking for, they can easily convert their search to a “buy now” action. The only downside to using local SEO is that it will require a focus on current search terms and location-specific search volume.

If you own a website then it is good it will help you in your local SEO but if in case you don’t have a website then I suggest you get one website for your business, you can get a WordPress website for around $100. I can help you in creating your WordPress website as well.

Increased Visibility in Local Search Results

Local search optimization strategies are typically used to increase visibility and brand awareness for local businesses by changing the way in which local search results are organized and ranked. They can also include Local SEO for Local Businesses: What It Is The results of a search query are ranked by relevance, with search engine results pages (SERPs) also ranking based on: Content. Search engines are now looking for information that is relevant to the user—and it’s up to businesses to provide it. Local search optimizers use keywords as a way to produce relevant, effective local listings.

More Organic Traffic to Your Site or Store

A well-maintained SEO and local search optimization strategy include both organic (or non-paid) traffic to your business’ website, as well as organic traffic to the products or services you offer. With both traffic sources (organic and paid) coming from local searches, local businesses stand a better chance of receiving the type of search traffic with higher-quality click-through rates (CTR) and conversion rates. Specifically, local businesses that are leveraging local search optimization strategies are able to: Attract more organic traffic to their sites Increase their online visibility in search results Earn higher, better organic ranking factors in local search results Improving Your Business’ SEO So what exactly do you need to know about local SEO?

Higher Customer Satisfaction

Businesses using local search optimization strategies experience improved customer satisfaction rates and/or lower customer call volumes. That’s because a search result ranking for your business on a local search results page can influence your customer’s first experience with your business.

Searchers usually go directly to the first site that comes up in their local search results and is left feeling they got the best and quickest experience. Better Conversion Rates Local search marketing can boost local search optimization strategies significantly.

If you are selling or servicing something, quick response to a search result inquiry is important. But if your local search marketing strategy is incomplete, customers may forget about you.

After reading the benefits i hope now you have better understanding of Local SEO what it is and why your business needs it

Conclusion( Local SEO what it is and why your business needs it )

There’s a lot to learn about search engine optimization. It’s a complex marketing strategy that can deliver significant results. But the process is relatively straightforward once you get the basics down. The most important thing to understand is that your local SEO strategy doesn’t work in a vacuum. Local SEO is a piece of a broader strategy. Rather than trying to optimize each of your individual SEO projects to be unique, you need to build a holistic strategy. If you’re still not convinced, consider asking your own customers how they find your business. If they say they’re coming to you directly through Facebook or Yelp, then you know you don’t have the local search engine optimization strategy nailed down.

now you have got the idea about Local SEO what it is and why your business needs it

Digital marketing consultant in Australia

A digital marketing consultant in Australia will help you grow your business through strategy and planning. Around 89% per cent of Australians have access to the internet which makes it over 20 million people, according to Statista and that’s huge. With the help of a digital marketing consultant, you can reach your targeted audience and grow your business. No matter which city of Australia you are living in whether its Sydney, Melbourne or any other city you reach thousands of potential customers with the help of a Digital Marketing Consultant in Australia

What is a digital marketing consultant?

A digital marketing consultant is someone who plans and implements a company’s digital marketing strategy. They not only hire a team of people who can execute digital marketing strategies and projects but also get involved in the company’s overall marketing strategy.

They tend to work closely with your existing team of social media and graphic designers to implement your strategy effectively. The consultant also helps businesses set objectives, assess their competitors and develop long-term marketing strategies and plans for their companies.

They will teach you how to write effective content, how to find your target market, and how to effectively sell your products and services. This will not only help you create and implement marketing plans, but also build your brand.

digital marketing consultant

Book a Free Consultation with me

Contact ME or directly message me WhatsApp anytime, I’ll get back to you ASAP

Why a digital marketing consultant in Australia is important?

It is recommended that you hire a digital marketing consultant in Australia to help you out as you grow your business. They are better equipped to execute the strategies you wish to implement in your business. This is because they have a greater understanding of your business and industry. Moreover, a digital marketing consultant has vast experience in the industry and knows how your competitors are performing.

If you are new to the industry, you can use this digital marketing consultant to help you develop a marketing strategy and execute the marketing plan. While having a good experience as a digital marketing consultant, I give paid consultation to small business owners or new startups, which helps them to grow their business presence online and reach out to their targeted audience.

How can a digital marketing consultant in Australia help you grow your business?

A digital marketing consultant in Australia will plan your digital marketing strategy. However, a successful digital marketing plan requires great planning skills. So, to achieve success with a digital marketing strategy, you will need to hire a digital marketing consultant. A digital marketing consultant is also a partner in the development of your digital marketing plan.

They will assist you in drawing up a solid marketing plan that is applicable to your business and your industry. A digital marketing consultant will deliver the digital marketing plan. However, a successful digital marketing plan requires great planning skills. So, to achieve success with a digital marketing strategy, you will need to hire a digital marketing consultant in Sydney, Melbourne or any other city Digital marketing consultant in Australia at the best price is all your business needs.

How i can help you as digital marketing consultant ?

I will Increase Online Presence Of Your Business in Australia or abroad, I don’t take the Normal road When it comes to Marketing

  1. Let’s talk first, and see if we are good fit to work together.
  2. I’ll Understand your business, market and your business strategy and get to know where you want to see your business in future.
  3. we’ll test, review, re-strategize and re-test the marketing strategy untill you get the result you want.
  4. After Adopting new marketing strategy you will start seeing the result
  5. Sky is the limit how far you want to go. Are you looking forward for 100% growth or 500% growth. How far we work together it’s totally up to you. 

Book a Free 45 Minutes consultation with me

Conclusion

If you want to grow your business, you should know what the industry needs, your target market and the customers that you want to target. Digital marketing consulting is one of the best ways to improve your marketing strategy. I am here to help your business Book a free consultation with me.

How Artificial Intelligence Is Revolutionizing Digital Marketing

impact of Artificial Intelligence in Digital Marketing

Artificial intelligence is revolutionizing the digital marketing industry. There’s no doubt that the Impact of AI and machine learning will disrupt the digital marketing sector in more ways than one. Technology is developing at a groundbreaking pace and over the last 10 years, we’ve seen huge leaps in the technology we use every day. In the last few years, we’ve seen impressive tech hitting the mainstream. Just take a look at the advancements self-driving cars have taken to the roads, augmented reality has been added to the biggest social apps.

Artificial Intelligence Is Revolutionizing Digital Marketing

There’s no doubt that AI and machine learning will disrupt the digital marketing sector in more ways than one. The current digital marketing industry is built on the foundation of the age-old linear model. Whereas in the physical world we recognize things that take more time (product development, road maps, etc.) we rarely have a “one size fits all” solution for the digital world. Therefore, while conventional solutions today require customers to hit certain KPIs (key performance indicators) regularly, machine learning enables companies to put their customers’ needs first and react to them as the need arises.

Impact of Artificial Intelligence(AI) in Digital Marketing

Earlier marketers were in doubt to use artificial intelligence in their marketing strategies. several successful brands have embraced and used it in their marketing. One of the pioneer brands like Amazon and Spotify are using  AI systems. 

Amazon makes use of AI for showcasing relevant products to their customers, based on their past searches, purchases, and views. AI in digital marketing will increase the chances of customers making the first purchase or being a regular one. It is all because of the personalized experience given to the customers.

What are some of the implications of AI in digital marketing?

In the last few years, we’ve seen incredible technological advances in technology. In the last few years, we’ve seen amazing advancements in the tech we use every day. The Way it’s set to disrupt your life Artificial intelligence and machine learning are on the rise, and if you’re not already taking advantage of this technology then you’re missing out. The impact that this technology is having on our world will affect every sector – but, let’s focus on the digital marketing industry for a moment. The use of AI in digital marketing is already changing the way that we work in marketing. If you take a look at the number of companies who have implemented digital marketing as part of their corporate strategy, you’ll notice that the majority of them have adopted AI as part of their strategy.

How will AI change the marketing industry?

Artificial intelligence is disrupting a variety of industries at the moment. It’s recently taken to delivering expert advice and assistance. Artificial intelligence is doing the same for the digital marketing sector. We’ve already seen many successful implementations of AI in the marketing industry. Google Now and Alexa for example, is built on the premise of using machine learning to present users with relevant content based on their context. Artificial intelligence is advancing rapidly. Machine learning and AI will soon be able to learn and become better at its job over time. It will become more conversational, more intuitive and more predictive, helping you create a personalized experience. Automation will free up marketers to be more creative.

Improving user experience

To take advantage of AI, marketers must first focus on making the most of the user experience. The best way to do this is by honing in on what exactly users are trying to achieve. It’s important to figure out exactly what the users think are the benefits of the brand and where they need to go to achieve them. As a result, marketing should reflect this. The benefits to be found in the brand are essentially down to what users want and what the company can provide. This is largely centred on the technology that the company can offer and the benefits it can provide to customers. Marketers must be able to identify what the most important elements of customer acquisition are and exactly how to achieve them.

Precise targeting

Marketing has become highly targeted. With the introduction of Big Data and AI, it’s much easier to serve ads to specific users with pinpoint accuracy. Chatbots are making this incredibly easy to achieve. They’re able to follow a conversation intelligently and are constantly learning the skills that are most beneficial to the brand and conversational norms of a certain user. Need help getting those numbers up? Chatbots are a simple and affordable way to target a specific user in a fashion that is so out of reach for marketers, that it might even seem impossible. Create a unique experience for your bot A chatbot’s job isn’t simply to respond to your customers, it’s to build a rapport with them.

Automating campaign optimization

AI can do wonders for digital marketing in a few different ways. The most obvious way is through automation. There’s just too much data in the digital marketing sphere for you to do it all manually. If you do the same content for every one of your customers, you’ll end up repetitively doing the same thing for them over and over again. AI can do the hard work for you. you can use AI to automate your ad campaigns, AI can read all the data and take decision accordingly and it saves you a lot of time plus it will help you saving money as well on ad campaigns.

Driving higher revenues

AI has a positive impact on revenue. This is what makes AI such a powerful tool that will see a major impact on the digital marketing industry and is the future of the industry. For one, AI and machine learning will significantly increase conversions and revenue. This is because this type of software is developed to make certain suggestions based on data. Machine learning-based technology will allow AI to become better at its job of identifying what the customer wants. AI software allows digital marketers to analyze customer data that is currently a hassle to collect. With AI, information and data can be analysed automatically and knowledge about your target audience will be more readily available to you.

conclusion

Let’s take a look at some of how artificial intelligence will revolutionize digital marketing this year Optimize content for mobile and social media As discussed before, technology is changing the way we consume media. More people are consuming media on the go. According to ComScore, in 2013 people spent 46% of their media consumption time online and 37% on TV but by 2015, the numbers had flipped, with people spending 69% of their media consumption time online and 31% on TV.

Google Photos, for example, can identify and rename objects in your photo, identify and follow you around on Google Street View, identify cat videos on YouTube, and take notes and recommend songs on Google Play Music. The same technology is coming to even more businesses. In the coming years, artificial intelligence and machine learning will permeate the industry in every way imaginable. So, how will AI impact the digital marketing industry and, in turn, how will your digital marketing efforts be impacted?

Read – 4 questions to boost your social media

How can you grow your small business in 2021

small guide to give you an idea How can you grow your small business in 2021

There are many small businesses that struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting a greater focus on digital marketing to better reach a larger and more diverse audience can help your small business succeed. Make this a successful year for your small business. With the proper attention and strategy, you’ll grow your business tremendously and set yourself up for a great future.

How can you grow your small business in 2021

Small business owners have a lot of leeway in 2020. Here are some ideas small business owners can benefit from in 2021 and beyond. Small Business Spending to Grow Faster than the Overall Economy in the Next Year According to this survey by Salesforce, small business owners plan to spend more money in 2021 than they have in the past three years. This means that the next year could be one of growth for small businesses.

Start selling your product Online

when we talk about how you can grow your small business in 2021, work from home opportunities continues to rise at an incredible pace. 82% of Americans say they would take a new job that required working from home. Furthermore, more than half (53%) would take a new job that required flexible hours or working remotely. Companies such as Amazon and Google have created support structures for remote work, which in turn makes it much easier for companies and employees to successfully make use of remote working opportunities. These tech giants often have a relatively short list of requirements to work remotely, which means it is much easier than ever to find a job that allows you to work from home.

Smartphones are being used more in the workplace Smartphones are no longer just used to be used at home. you can start selling your product online on websites like Amazon or just start selling from social media or create a small e-commerce website of your own if you have a wide range of products. you can hire a digital marketing professional like me who can help you figure out how can you grow your small business in 2021 on your tight budget.

Focus on digital marketing

Digital marketing or internet marketing can give your small business a boost if you wonder How can you grow your small business in 2021. utilizing social media to reach an audience can be extremely beneficial. According to the BIA+I Digital Report, businesses are focusing more and more on social media. Given that most small businesses don’t have the budget for large ad campaigns, small businesses should focus on generating organic traffic to their site. Then, using social media, you can leverage the social proof and trust gained by their audience and also create more exposure for your business.

Consider this your digital marketing starter kit

The digital marketing industry is growing at a rapid rate and continues to prove that digital marketing can bring an immense amount of value to businesses across all sectors. Unfortunately, many small businesses are not utilizing this tool to its fullest potential. In the year 2020, more than 79% of businesses went online only for basic information on goods and services. Companies, however, are beginning to explore how to increase their reach on the web. Through mobile apps, automated emails, social media campaigns, and much more, you can help your small business increase its digital footprint.

Conclusion

2020 saw many new ways of doing business become popular. Whether it was to remain competitive or to stand out from your competition, many small business owners took advantage of the new technology on offer. However, the year was not all bad, as there were also positive developments that created a sense of hope for business owners. The future of small businesses is bright and will only become more apparent in 2021.

here you can read marketing ideas for small business

Five things to consider before buying a social media marketing tool

digital marketing agency in delhi

Are you planning to use social media to share content related to your business or to get new leads or just for brand awareness? Whatever your goal is, it would be easy to handle all social media platforms if you use social media marketing tools.
Social media marketing tools help you share your content on all of your selected social media platforms in just one click.
These tools can save much of time yours. You can schedule all the posts for a month. and these tools will take care of rest; they will automatically post the content on your selected date and time.
There are many benefits of social media marketing tools. Now lets dive and see how they can help you out.

1. Saves You Time

The objective of a social networking tool is to help save you time while becoming similar — or even better — outcomes than you can without it. Search for social networking tools that automate a procedure, but ensure that the process still occurs appropriately, because some shortcuts may be too quick and therefore, will not focus on quality.

2. Increases Brand Awareness

Most people come on social media for recognization, or you can say brand awareness; that’s why you should select the tool which can help you out in fulfilling your requirements. Maybe you want to preview your post before posting it, or you want to see engagement in one dashboard. Whatever your goal is, you should use it to increase your brand awareness.

3. Easy to use

you can save much time if you have chosen the tool which is easy to use. The device you have selected should be user friendly, so even if you are a newbie, you can easily track social media metrics.

Many tools provide tutorials on how to use their tool effectively, and some have excellent customer support so that you can ask any question when you stuck.

4. Affordable

Social media tools you are selecting should be accessible. You will find many tools in your budget. Some excellent tools like Hootsuite is even free. You can manage up to 3 social media account in the free version. So you don’t need to worry about spending too much money on tools as most of them you will find in your budget.

5. Keeps things organized

The tool should help you keep your social media organized. Whether you want to know to schedule your content or want to see analytics. It should be very organized and easy to understand. So that you can enjoy using the tool.

Keeping in mind these five steps should help you choose the best social media marketing tool for you.

Benefit of Digital Marketing For Your Business

Benefit of Digital Marketing for business are many

Marketing has always been a key aspect of how the business makes big in this very competitive world, from selling a pen to raising funds to build an electric car everything has to go through a steep curve of marketing to get the reach that the business truly deserves. We as a society have come a long way in the evolutionary cycle, and are now able to explore colonizing mars. So has the strategies of how the market has been adapting practices to market a business, at the near peak of the information age marketing on Facebook generates a whole lot of traction than handing out pamphlets.

In this era of information overload where each individual can be tagged to a data point, even marketing newbies are able to trace the traffic and modify the marketing strategies to follow customer behavior. What more can you wish for your business than knowing what your customers want and how they react to your product or service launches.

So, you must be wondering what in the world is digital marketing? And What are The benefit of Digital Marketing for Business?

Digital Marketing by definition can be stated as the process and procedures that use the internet via an electronic/ digital medium to promote, and get the word of a product launch to the audience that’s interested in the niche or fall into the pre-set data filters defined by the marketers. Any and every effort that is taken to enhance your online presence and generates traction for your business can be termed as digital marketing.

If you have a look
around, you will stumble upon many businesses which have effectively harnessed the power of digital marketing to accelerate the growth of their client’s database. If used correctly digital
marketing will help you with all your marketing needs, and show you viable results in nearly no time, irrespective of the niche you are into.

If you have a business and are looking for ways to market the same in this interconnected digital space, you have surfed your way into a shark pool of ideas.

Please read on to step your foot into digital marketing enlightenment, and grow your business into a new height and generate more sales than your projections with offline marketing.

1. Data Analytics Makes Devising Strategies a Walk in The Park

A real-time dashboard can be devised to know the exact number, sex, age, contact details, digital footprint, bounce rate, and interests of every user that’s clicking your website. Google provides the analytics capabilities through their google analytics tool to track all
these key data points for marketers to be able to understand the traffic to the fullest.

Such analytical capabilities would mean we know everyone stepping into the site so much better. This also would mean that we can devise our marketing tactics according to the
customers flowing into your site.

2. Keeping the cost minimum and the reach maximum (Benefit of Digital Marketing for business)

Running a business is expensive, and cost reduction that can be done would help the business in the long run. More often these cost reductions would do bad to the business, but in the case of digital marketing, this is the inverse. Digital marketing can cut down your
advertisement expenses by a substantial percentage.

Your balance sheets are going to be a happy green if you ditch the traditional forms of advertisements and move into the world of digital. The impact will be very evident not only on your revenues but also in gathering much more company reputation points as going digital allows you to connect with a larger audience. Using effective email marketing would also help the business gather more leads, and the process can be easily automated to save a lot of man-hours.

3. Content makes a lot of king’s (Benefit of Digital Marketing for Business)

Just visualize that you have created this amazing product that is going to serve the world some real purpose, and you print out poorly designed broaches about the invention and hand it over to a few people. You must immediately visualize the after seen where most of
them throw the broaches to trash. All your efforts to educate the people of your invention in no time turn to trash.

Let’s imagine the same scenario but this time you have created an amazing visual presentation of the invention, not only this goes into the internet for eternity but also if very well made gets shared and made popular as you sit back and relax on your couch.

That’s the power of content, investing in the right content will do your business a whole lot of benefit’s than you ever imagined. There are freelance content creators who can set you up with the right set of tools to create more awareness for your brand.

4. Explore the world of opportunities, literally

Yes, since we can harness the power of the internet for digital marketing, the world is waiting to grab on to our product/ services if good. Facebook and Instagram have made it a lot easier than you think to reach to an audience that falls into predefined data filters set according to your needs. Kylie Jenner was once seen explaining how she spends $0 on marketing and just uses her Instagram page to sell all the things she desires. That’s the capability of what we are exploring, digital marketing.

Digital marketing is definitely a tool that can be leveraged to create desired outputs for any marketing needs. When used wisely, this might turn out to be the only form of marketing you’d need for your business.

So what are you waiting for after reading benefit of digital marketing for business, you should opt in digital marketing, contact me to see how can i help you reach more customers.

Marketing Ideas for small Business

Do you think your business is brilliant? You have this amazing product or service that you offer.

Great for you, but sit back and think for a while can your small business generate more revenue with little marketing efforts. If your nodding your head yes, then you’re at the right place.

Here we list down a few proven techniques you can employ to sky rocket the revenue line over the roof.

Before understanding the methods, we have to answer the question, why marketing?

What good does it bring to you or your business if you have this brilliant idea but nobody knows about it? People don’t understand your offering. Here’s where the ecstatic world of
modern marketing comes up. Marketing announces the world of your arrival, when done well there is no other tool than marketing which can fill your pockets with those fresh dollar
bills.

We see that the times are changing and the role of branding and marketing is becoming thicker and thicker in the modern context. The world is becoming smaller and with the advent of technology into our daily living brands that don’t market will eat sand. The determination of the survival of the fittest is not dictated by how good you are at your offering but how better
you are able to generate leads and convert them into potential customers.

Now that we know why we need marketing, let’s dive right into how we can use a few simple techniques to get the reach that your business truly deserves.

1. Know Business Like the Back of your hand and Customer the Front

Yes, it seems very obvious at the first go, who better than you, would know your business right? No, it’s not that simple. Marketing is not a set of fixed variables that, bring in the
desired outcome to an equation. The marketing needs for a business is very much rooted in the core objective of what the business is trying to fulfil.

So, unless and until we aren’t clearabout business marketing and making the customers understand the same, our value add is nothing short of a nightmare. Another most important aspect of the business is the customer. Understanding the patterns of customer behaviour would allow any business to make wonders on sales. It could be done by keenly looking into how customers react to the service being offered.

Moreover, analysing customer satisfaction will lend us marketing ideas to target other customers who fall into the same data filter. Eventually, we can modify our marketing approach accordingly to accrue more customers.

2. It’s All About Your Identity, Branding is Your Step to Marketing

To weave out your story and shout what you stand for requires you to paint a clear identity for yourself. Everything that’s a symbol or would represent you or your business needs to
follow that story. Moreover, this includes logo, colors, banners, and any imagery that you will use to throw out your idea or establish your purpose

. If neglected, this seeminglymeniscal detailing for your brand positioning can grow up to haunt you in the long run. So, consider investing in a freelancer to build this brand identity for you. Trust me, this is going torank in one of your best investments. Be double-sure to place your logo in all the things communicated to the customers.

This will stamp your position in their minds. There are a handful of agencies specialize in identity-building. Hence, they can takeyou through the process of cementing your brand story and give you an edge over others in marketing.

3. Social Media is the Best Marketing Invention

Targeting large audiences who fall under the same data filter has never been easier. Social media offers you that capability in a few clicks. And, it is the best thing that can happen to anyone who is trying to market his brand.

Facebook and Instagram have laid out an inexpensive, fast and trustworthy platform to reach millions of potential customers in lesser time. And a wiser use of this can generate most of your web traffic that’ll convert into sales. Yes, hope you can see the money knocking your door.

4. Enter The World Wide Web with a Killer Website- Create your own marketing Terms

A poorly designed website could be the reason why you are out of business. Yes, you heard it absolutely right. Just give it a thought, you have done a ton of work to get that customer
hitting onto your web link, and you expect this click to turn into an order.

But, if the website has a complicated UI and faulty navigation, you can’t expect a customer to spend time to figure his way around in this world of hefty competition. Having a logically laid off arrangement, and design on your website would make life so much easier for the user. And you, my friend, will get your potential client. So, try to avoid this basic error and invest in your site as this is going to get you dreamy marketing returns.

5. Free Sampling is you smaller investment for a better marketing

Taking part in the pop-up carnivals or events would help gather curiosity and traction to your product. Even better when you hand a few free samples, I’m sure your stall is going to swarm
with those nectar hungry customer bees.

This is a great way to not only get some quick sales but also to engage with the audience, understand their needs, and take feedbacks. This would, in turn, enable the business to reiterate the service provided. The stage can also be used to create awareness and demo the additional value your business could bring in. So,always prioritize an opportunity to connect with the customers and hype up your marketing game.

Plan your marketing like you plan your meal
Marketing is a very dynamic criterion. Hence, something that works for business A might not work for business B. So, the best thing is to experiment using different techniques and
tools. Find the sweet spot that kicks in a few more sales and create the recipe. Focus on what works best for the brand.