How Artificial Intelligence Is Revolutionizing Digital Marketing

impact of Artificial Intelligence in Digital Marketing

Artificial intelligence is revolutionizing the digital marketing industry. There’s no doubt that the Impact of AI and machine learning will disrupt the digital marketing sector in more ways than one. Technology is developing at a groundbreaking pace and over the last 10 years, we’ve seen huge leaps in the technology we use every day. In the last few years, we’ve seen impressive tech hitting the mainstream. Just take a look at the advancements self-driving cars have taken to the roads, augmented reality has been added to the biggest social apps.

Artificial Intelligence Is Revolutionizing Digital Marketing

There’s no doubt that AI and machine learning will disrupt the digital marketing sector in more ways than one. The current digital marketing industry is built on the foundation of the age-old linear model. Whereas in the physical world we recognize things that take more time (product development, road maps, etc.) we rarely have a “one size fits all” solution for the digital world. Therefore, while conventional solutions today require customers to hit certain KPIs (key performance indicators) regularly, machine learning enables companies to put their customers’ needs first and react to them as the need arises.

Impact of Artificial Intelligence(AI) in Digital Marketing

Earlier marketers were in doubt to use artificial intelligence in their marketing strategies. several successful brands have embraced and used it in their marketing. One of the pioneer brands like Amazon and Spotify are using  AI systems. 

Amazon makes use of AI for showcasing relevant products to their customers, based on their past searches, purchases, and views. AI in digital marketing will increase the chances of customers making the first purchase or being a regular one. It is all because of the personalized experience given to the customers.

What are some of the implications of AI in digital marketing?

In the last few years, we’ve seen incredible technological advances in technology. In the last few years, we’ve seen amazing advancements in the tech we use every day. The Way it’s set to disrupt your life Artificial intelligence and machine learning are on the rise, and if you’re not already taking advantage of this technology then you’re missing out. The impact that this technology is having on our world will affect every sector – but, let’s focus on the digital marketing industry for a moment. The use of AI in digital marketing is already changing the way that we work in marketing. If you take a look at the number of companies who have implemented digital marketing as part of their corporate strategy, you’ll notice that the majority of them have adopted AI as part of their strategy.

How will AI change the marketing industry?

Artificial intelligence is disrupting a variety of industries at the moment. It’s recently taken to delivering expert advice and assistance. Artificial intelligence is doing the same for the digital marketing sector. We’ve already seen many successful implementations of AI in the marketing industry. Google Now and Alexa for example, is built on the premise of using machine learning to present users with relevant content based on their context. Artificial intelligence is advancing rapidly. Machine learning and AI will soon be able to learn and become better at its job over time. It will become more conversational, more intuitive and more predictive, helping you create a personalized experience. Automation will free up marketers to be more creative.

Improving user experience

To take advantage of AI, marketers must first focus on making the most of the user experience. The best way to do this is by honing in on what exactly users are trying to achieve. It’s important to figure out exactly what the users think are the benefits of the brand and where they need to go to achieve them. As a result, marketing should reflect this. The benefits to be found in the brand are essentially down to what users want and what the company can provide. This is largely centred on the technology that the company can offer and the benefits it can provide to customers. Marketers must be able to identify what the most important elements of customer acquisition are and exactly how to achieve them.

Precise targeting

Marketing has become highly targeted. With the introduction of Big Data and AI, it’s much easier to serve ads to specific users with pinpoint accuracy. Chatbots are making this incredibly easy to achieve. They’re able to follow a conversation intelligently and are constantly learning the skills that are most beneficial to the brand and conversational norms of a certain user. Need help getting those numbers up? Chatbots are a simple and affordable way to target a specific user in a fashion that is so out of reach for marketers, that it might even seem impossible. Create a unique experience for your bot A chatbot’s job isn’t simply to respond to your customers, it’s to build a rapport with them.

Automating campaign optimization

AI can do wonders for digital marketing in a few different ways. The most obvious way is through automation. There’s just too much data in the digital marketing sphere for you to do it all manually. If you do the same content for every one of your customers, you’ll end up repetitively doing the same thing for them over and over again. AI can do the hard work for you. you can use AI to automate your ad campaigns, AI can read all the data and take decision accordingly and it saves you a lot of time plus it will help you saving money as well on ad campaigns.

Driving higher revenues

AI has a positive impact on revenue. This is what makes AI such a powerful tool that will see a major impact on the digital marketing industry and is the future of the industry. For one, AI and machine learning will significantly increase conversions and revenue. This is because this type of software is developed to make certain suggestions based on data. Machine learning-based technology will allow AI to become better at its job of identifying what the customer wants. AI software allows digital marketers to analyze customer data that is currently a hassle to collect. With AI, information and data can be analysed automatically and knowledge about your target audience will be more readily available to you.

conclusion

Let’s take a look at some of how artificial intelligence will revolutionize digital marketing this year Optimize content for mobile and social media As discussed before, technology is changing the way we consume media. More people are consuming media on the go. According to ComScore, in 2013 people spent 46% of their media consumption time online and 37% on TV but by 2015, the numbers had flipped, with people spending 69% of their media consumption time online and 31% on TV.

Google Photos, for example, can identify and rename objects in your photo, identify and follow you around on Google Street View, identify cat videos on YouTube, and take notes and recommend songs on Google Play Music. The same technology is coming to even more businesses. In the coming years, artificial intelligence and machine learning will permeate the industry in every way imaginable. So, how will AI impact the digital marketing industry and, in turn, how will your digital marketing efforts be impacted?

Read – 4 questions to boost your social media

How can you grow your small business in 2021

small guide to give you an idea How can you grow your small business in 2021

There are many small businesses that struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting a greater focus on digital marketing to better reach a larger and more diverse audience can help your small business succeed. Make this a successful year for your small business. With the proper attention and strategy, you’ll grow your business tremendously and set yourself up for a great future.

How can you grow your small business in 2021

Small business owners have a lot of leeway in 2020. Here are some ideas small business owners can benefit from in 2021 and beyond. Small Business Spending to Grow Faster than the Overall Economy in the Next Year According to this survey by Salesforce, small business owners plan to spend more money in 2021 than they have in the past three years. This means that the next year could be one of growth for small businesses.

Start selling your product Online

when we talk about how you can grow your small business in 2021, work from home opportunities continues to rise at an incredible pace. 82% of Americans say they would take a new job that required working from home. Furthermore, more than half (53%) would take a new job that required flexible hours or working remotely. Companies such as Amazon and Google have created support structures for remote work, which in turn makes it much easier for companies and employees to successfully make use of remote working opportunities. These tech giants often have a relatively short list of requirements to work remotely, which means it is much easier than ever to find a job that allows you to work from home.

Smartphones are being used more in the workplace Smartphones are no longer just used to be used at home. you can start selling your product online on websites like Amazon or just start selling from social media or create a small e-commerce website of your own if you have a wide range of products. you can hire a digital marketing professional like me who can help you figure out how can you grow your small business in 2021 on your tight budget.

Focus on digital marketing

Digital marketing or internet marketing can give your small business a boost if you wonder How can you grow your small business in 2021. utilizing social media to reach an audience can be extremely beneficial. According to the BIA+I Digital Report, businesses are focusing more and more on social media. Given that most small businesses don’t have the budget for large ad campaigns, small businesses should focus on generating organic traffic to their site. Then, using social media, you can leverage the social proof and trust gained by their audience and also create more exposure for your business.

Consider this your digital marketing starter kit

The digital marketing industry is growing at a rapid rate and continues to prove that digital marketing can bring an immense amount of value to businesses across all sectors. Unfortunately, many small businesses are not utilizing this tool to its fullest potential. In the year 2020, more than 79% of businesses went online only for basic information on goods and services. Companies, however, are beginning to explore how to increase their reach on the web. Through mobile apps, automated emails, social media campaigns, and much more, you can help your small business increase its digital footprint.

Conclusion

2020 saw many new ways of doing business become popular. Whether it was to remain competitive or to stand out from your competition, many small business owners took advantage of the new technology on offer. However, the year was not all bad, as there were also positive developments that created a sense of hope for business owners. The future of small businesses is bright and will only become more apparent in 2021.

here you can read marketing ideas for small business

Five things to consider before buying a social media marketing tool

digital marketing agency in delhi

Are you planning to use social media to share content related to your business or to get new leads or just for brand awareness? Whatever your goal is, it would be easy to handle all social media platforms if you use social media marketing tools.
Social media marketing tools help you share your content on all of your selected social media platforms in just one click.
These tools can save much of time yours. You can schedule all the posts for a month. and these tools will take care of rest; they will automatically post the content on your selected date and time.
There are many benefits of social media marketing tools. Now lets dive and see how they can help you out.

1. Saves You Time

The objective of a social networking tool is to help save you time while becoming similar — or even better — outcomes than you can without it. Search for social networking tools that automate a procedure, but ensure that the process still occurs appropriately, because some shortcuts may be too quick and therefore, will not focus on quality.

2. Increases Brand Awareness

Most people come on social media for recognization, or you can say brand awareness; that’s why you should select the tool which can help you out in fulfilling your requirements. Maybe you want to preview your post before posting it, or you want to see engagement in one dashboard. Whatever your goal is, you should use it to increase your brand awareness.

3. Easy to use

you can save much time if you have chosen the tool which is easy to use. The device you have selected should be user friendly, so even if you are a newbie, you can easily track social media metrics.

Many tools provide tutorials on how to use their tool effectively, and some have excellent customer support so that you can ask any question when you stuck.

4. Affordable

Social media tools you are selecting should be accessible. You will find many tools in your budget. Some excellent tools like Hootsuite is even free. You can manage up to 3 social media account in the free version. So you don’t need to worry about spending too much money on tools as most of them you will find in your budget.

5. Keeps things organized

The tool should help you keep your social media organized. Whether you want to know to schedule your content or want to see analytics. It should be very organized and easy to understand. So that you can enjoy using the tool.

Keeping in mind these five steps should help you choose the best social media marketing tool for you.

4 Questions to boost your social media

Whether you are a start-up or an established brand, we all know the use of social media for business has become the part of the marketing strategy today. You sure you are getting what you want from your social media strategy? There are several things you should keep in mind before implementing any social media strategy.

Here are 4 Question you should ask before you implement your social media strategy

1. What are Your goals?

If you are a start-up, then your social media strategy might be creating brand awareness about your services or product. If you are already an established brand, then you might be looking for getting new sales and generating more leads for your business. It entirely depends on the niche and industry you are in.

2. Which platform to choose?

When it comes to decisions about which social media platform you choose, its depend upon your costumers. You should research and see which social media platforms they are using. Let’s say you are targeting young people or teenagers, then instagram and tiktok would be more appropriate for them rather than using twitter or reddit. It also depends on the demographic of your audience. Likewise, in China, most people use we chat, and in India, the majority of people are using whatsapp.

3. what would be your Content Strategy?

Many organizations have a budget and team to produce more and more content. Organizations are focusing on creating more and more content without thinking about what their targeted audience wants. One survey shows that 46% of consumers follow a brand because of their inspirational and quality content. It could be anything from articles, videos, and pictures. The more you understand the consumer behavior, the more you Quality content you create, and this leads to more shares on social media, which gets you more leads and conversion.

4. Do you Engage with your audience?

Engaging with your audience on social media is very important. You need to show your audience that you are listening to them. Engage with their questions, concern, and suggestions. It increases your goodwill, and you gain the trust of your targeted audience.

Every company is trying to reach its potential customers through social media. I hope that asking these four questions before implementing any social media strategy will help make better decisions.

Benefit of Digital Marketing For Your Business

Benefit of Digital Marketing for business are many

Marketing has always been a key aspect of how the business makes big in this very competitive world, from selling a pen to raising funds to build an electric car everything has to go through a steep curve of marketing to get the reach that the business truly deserves. We as a society have come a long way in the evolutionary cycle, and are now able to explore colonizing mars. So has the strategies of how the market has been adapting practices to market a business, at the near peak of the information age marketing on Facebook generates a whole lot of traction than handing out pamphlets.

In this era of information overload where each individual can be tagged to a data point, even marketing newbies are able to trace the traffic and modify the marketing strategies to follow customer behavior. What more can you wish for your business than knowing what your customers want and how they react to your product or service launches.

So, you must be wondering what in the world is digital marketing? And What are The benefit of Digital Marketing for Business?

Digital Marketing by definition can be stated as the process and procedures that use the internet via an electronic/ digital medium to promote, and get the word of a product launch to the audience that’s interested in the niche or fall into the pre-set data filters defined by the marketers. Any and every effort that is taken to enhance your online presence and generates traction for your business can be termed as digital marketing.

If you have a look
around, you will stumble upon many businesses which have effectively harnessed the power of digital marketing to accelerate the growth of their client’s database. If used correctly digital
marketing will help you with all your marketing needs, and show you viable results in nearly no time, irrespective of the niche you are into.

If you have a business and are looking for ways to market the same in this interconnected digital space, you have surfed your way into a shark pool of ideas.

Please read on to step your foot into digital marketing enlightenment, and grow your business into a new height and generate more sales than your projections with offline marketing.

1. Data Analytics Makes Devising Strategies a Walk in The Park

A real-time dashboard can be devised to know the exact number, sex, age, contact details, digital footprint, bounce rate, and interests of every user that’s clicking your website. Google provides the analytics capabilities through their google analytics tool to track all
these key data points for marketers to be able to understand the traffic to the fullest.

Such analytical capabilities would mean we know everyone stepping into the site so much better. This also would mean that we can devise our marketing tactics according to the
customers flowing into your site.

2. Keeping the cost minimum and the reach maximum (Benefit of Digital Marketing for business)

Running a business is expensive, and cost reduction that can be done would help the business in the long run. More often these cost reductions would do bad to the business, but in the case of digital marketing, this is the inverse. Digital marketing can cut down your
advertisement expenses by a substantial percentage.

Your balance sheets are going to be a happy green if you ditch the traditional forms of advertisements and move into the world of digital. The impact will be very evident not only on your revenues but also in gathering much more company reputation points as going digital allows you to connect with a larger audience. Using effective email marketing would also help the business gather more leads, and the process can be easily automated to save a lot of man-hours.

3. Content makes a lot of king’s (Benefit of Digital Marketing for Business)

Just visualize that you have created this amazing product that is going to serve the world some real purpose, and you print out poorly designed broaches about the invention and hand it over to a few people. You must immediately visualize the after seen where most of
them throw the broaches to trash. All your efforts to educate the people of your invention in no time turn to trash.

Let’s imagine the same scenario but this time you have created an amazing visual presentation of the invention, not only this goes into the internet for eternity but also if very well made gets shared and made popular as you sit back and relax on your couch.

That’s the power of content, investing in the right content will do your business a whole lot of benefit’s than you ever imagined. There are freelance content creators who can set you up with the right set of tools to create more awareness for your brand.

4. Explore the world of opportunities, literally

Yes, since we can harness the power of the internet for digital marketing, the world is waiting to grab on to our product/ services if good. Facebook and Instagram have made it a lot easier than you think to reach to an audience that falls into predefined data filters set according to your needs. Kylie Jenner was once seen explaining how she spends $0 on marketing and just uses her Instagram page to sell all the things she desires. That’s the capability of what we are exploring, digital marketing.

Digital marketing is definitely a tool that can be leveraged to create desired outputs for any marketing needs. When used wisely, this might turn out to be the only form of marketing you’d need for your business.

So what are you waiting for after reading benefit of digital marketing for business, you should opt in digital marketing, contact me to see how can i help you reach more customers.

Marketing Ideas for small Business

Do you think your business is brilliant? You have this amazing product or service that you offer.

Great for you, but sit back and think for a while can your small business generate more revenue with little marketing efforts. If your nodding your head yes, then you’re at the right place.

Here we list down a few proven techniques you can employ to sky rocket the revenue line over the roof.

Before understanding the methods, we have to answer the question, why marketing?

What good does it bring to you or your business if you have this brilliant idea but nobody knows about it? People don’t understand your offering. Here’s where the ecstatic world of
modern marketing comes up. Marketing announces the world of your arrival, when done well there is no other tool than marketing which can fill your pockets with those fresh dollar
bills.

We see that the times are changing and the role of branding and marketing is becoming thicker and thicker in the modern context. The world is becoming smaller and with the advent of technology into our daily living brands that don’t market will eat sand. The determination of the survival of the fittest is not dictated by how good you are at your offering but how better
you are able to generate leads and convert them into potential customers.

Now that we know why we need marketing, let’s dive right into how we can use a few simple techniques to get the reach that your business truly deserves.

1. Know Business Like the Back of your hand and Customer the Front

Yes, it seems very obvious at the first go, who better than you, would know your business right? No, it’s not that simple. Marketing is not a set of fixed variables that, bring in the
desired outcome to an equation. The marketing needs for a business is very much rooted in the core objective of what the business is trying to fulfil.

So, unless and until we aren’t clearabout business marketing and making the customers understand the same, our value add is nothing short of a nightmare. Another most important aspect of the business is the customer. Understanding the patterns of customer behaviour would allow any business to make wonders on sales. It could be done by keenly looking into how customers react to the service being offered.

Moreover, analysing customer satisfaction will lend us marketing ideas to target other customers who fall into the same data filter. Eventually, we can modify our marketing approach accordingly to accrue more customers.

2. It’s All About Your Identity, Branding is Your Step to Marketing

To weave out your story and shout what you stand for requires you to paint a clear identity for yourself. Everything that’s a symbol or would represent you or your business needs to
follow that story. Moreover, this includes logo, colors, banners, and any imagery that you will use to throw out your idea or establish your purpose

. If neglected, this seeminglymeniscal detailing for your brand positioning can grow up to haunt you in the long run. So, consider investing in a freelancer to build this brand identity for you. Trust me, this is going torank in one of your best investments. Be double-sure to place your logo in all the things communicated to the customers.

This will stamp your position in their minds. There are a handful of agencies specialize in identity-building. Hence, they can takeyou through the process of cementing your brand story and give you an edge over others in marketing.

3. Social Media is the Best Marketing Invention

Targeting large audiences who fall under the same data filter has never been easier. Social media offers you that capability in a few clicks. And, it is the best thing that can happen to anyone who is trying to market his brand.

Facebook and Instagram have laid out an inexpensive, fast and trustworthy platform to reach millions of potential customers in lesser time. And a wiser use of this can generate most of your web traffic that’ll convert into sales. Yes, hope you can see the money knocking your door.

4. Enter The World Wide Web with a Killer Website- Create your own marketing Terms

A poorly designed website could be the reason why you are out of business. Yes, you heard it absolutely right. Just give it a thought, you have done a ton of work to get that customer
hitting onto your web link, and you expect this click to turn into an order.

But, if the website has a complicated UI and faulty navigation, you can’t expect a customer to spend time to figure his way around in this world of hefty competition. Having a logically laid off arrangement, and design on your website would make life so much easier for the user. And you, my friend, will get your potential client. So, try to avoid this basic error and invest in your site as this is going to get you dreamy marketing returns.

5. Free Sampling is you smaller investment for a better marketing

Taking part in the pop-up carnivals or events would help gather curiosity and traction to your product. Even better when you hand a few free samples, I’m sure your stall is going to swarm
with those nectar hungry customer bees.

This is a great way to not only get some quick sales but also to engage with the audience, understand their needs, and take feedbacks. This would, in turn, enable the business to reiterate the service provided. The stage can also be used to create awareness and demo the additional value your business could bring in. So,always prioritize an opportunity to connect with the customers and hype up your marketing game.

Plan your marketing like you plan your meal
Marketing is a very dynamic criterion. Hence, something that works for business A might not work for business B. So, the best thing is to experiment using different techniques and
tools. Find the sweet spot that kicks in a few more sales and create the recipe. Focus on what works best for the brand.