Do you think your business is brilliant? You have this amazing product or service that you offer.
Great for you, but sit back and think for a while can your small business generate more revenue with little marketing efforts. If your nodding your head yes, then you’re at the right place.
Here we list down a few proven techniques you can employ to sky rocket the revenue line over the roof.
Before understanding the methods, we have to answer the question, why marketing?
What good does it bring to you or your business if you have this brilliant idea but nobody knows about it? People don’t understand your offering. Here’s where the ecstatic world of
modern marketing comes up. Marketing announces the world of your arrival, when done well there is no other tool than marketing which can fill your pockets with those fresh dollar
We see that the times are changing and the role of branding and marketing is becoming thicker and thicker in the modern context. The world is becoming smaller and with the advent of technology into our daily living brands that don’t market will eat sand. The determination of the survival of the fittest is not dictated by how good you are at your offering but how better
you are able to generate leads and convert them into potential customers.
Now that we know why we need marketing, let’s dive right into how we can use a few simple techniques to get the reach that your business truly deserves.
1. Know Business Like the Back of your hand and Customer the Front
Yes, it seems very obvious at the first go, who better than you, would know your business right? No, it’s not that simple. Marketing is not a set of fixed variables that, bring in the
desired outcome to an equation. The marketing needs for a business is very much rooted in the core objective of what the business is trying to fulfil.
So, unless and until we aren’t clearabout business marketing and making the customers understand the same, our value add is nothing short of a nightmare. Another most important aspect of the business is the customer. Understanding the patterns of customer behaviour would allow any business to make wonders on sales. It could be done by keenly looking into how customers react to the service being offered.
Moreover, analysing customer satisfaction will lend us marketing ideas to target other customers who fall into the same data filter. Eventually, we can modify our marketing approach accordingly to accrue more customers.
2. It’s All About Your Identity, Branding is Your Step to Marketing
To weave out your story and shout what you stand for requires you to paint a clear identity for yourself. Everything that’s a symbol or would represent you or your business needs to
follow that story. Moreover, this includes logo, colors, banners, and any imagery that you will use to throw out your idea or establish your purpose
. If neglected, this seeminglymeniscal detailing for your brand positioning can grow up to haunt you in the long run. So, consider investing in a freelancer to build this brand identity for you. Trust me, this is going torank in one of your best investments. Be double-sure to place your logo in all the things communicated to the customers.
This will stamp your position in their minds. There are a handful of agencies specialize in identity-building. Hence, they can takeyou through the process of cementing your brand story and give you an edge over others in marketing.
3. Social Media is the Best Marketing Invention
Targeting large audiences who fall under the same data filter has never been easier. Social media offers you that capability in a few clicks. And, it is the best thing that can happen to anyone who is trying to market his brand.
Facebook and Instagram have laid out an inexpensive, fast and trustworthy platform to reach millions of potential customers in lesser time. And a wiser use of this can generate most of your web traffic that’ll convert into sales. Yes, hope you can see the money knocking your door.
4. Enter The World Wide Web with a Killer Website- Create your own marketing Terms
A poorly designed website could be the reason why you are out of business. Yes, you heard it absolutely right. Just give it a thought, you have done a ton of work to get that customer
hitting onto your web link, and you expect this click to turn into an order.
But, if the website has a complicated UI and faulty navigation, you can’t expect a customer to spend time to figure his way around in this world of hefty competition. Having a logically laid off arrangement, and design on your website would make life so much easier for the user. And you, my friend, will get your potential client. So, try to avoid this basic error and invest in your site as this is going to get you dreamy marketing returns.
5. Free Sampling is you smaller investment for a better marketing
Taking part in the pop-up carnivals or events would help gather curiosity and traction to your product. Even better when you hand a few free samples, I’m sure your stall is going to swarm
with those nectar hungry customer bees.
This is a great way to not only get some quick sales but also to engage with the audience, understand their needs, and take feedbacks. This would, in turn, enable the business to reiterate the service provided. The stage can also be used to create awareness and demo the additional value your business could bring in. So,always prioritize an opportunity to connect with the customers and hype up your marketing game.
Plan your marketing like you plan your meal
Marketing is a very dynamic criterion. Hence, something that works for business A might not work for business B. So, the best thing is to experiment using different techniques and
tools. Find the sweet spot that kicks in a few more sales and create the recipe. Focus on what works best for the brand.